What is Search Engine Optimization? The Dictionary.com definition is, “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Sound complicated? Those who would attempt to charge you a lot of money for SEO can make it seem so. Let me simplify it for you.
Step #1: Content
We live in a point and click society, one where images attract web traffic. Those images are a key piece of any content marketing strategy, but once you’ve captured a prospect’s interest, where is the substance of your offering? That’s the point when you need content creation. Serious customers won’t be sold by pretty pictures and gimmicks. They want to read more about what you’re offering and how you can meet their needs.
Step #2: Start a Blog
To understand your target market better I generally recommend starting a blog, a great way to have an online, casual conversation with prospects and clients. It should not be done to “promote” your product and services, but more to talk about the challenges your readers face and what’s needed to help solve those problems. This data is vital when composing company and product messaging.
Step #3: Get Backlinks
Two other media tools that I use, primarily for driving traffic and generating leads, are SEO articles and press releases. Proper placement of these content creations requires extensive research and knowledge of search engine optimization and page ranking. The variables and algorithms used in calculating page rank are constantly changing, so I keep myself up to date with regularly scheduled research.
Step #4: Social Media and Directory Posting
The content vehicles above will produce backlinks to your website, which Google uses as an important variable in calculating page rank. You can also obtain backlinks by doing Social Media Marketing and submitting your site link to relevant directories.
There are, of course, other more technical actions that need to be performed to properly optimize a website, but most of them are low priority to Google. Their primary variable is quality, relevant content. Start with that, add some supporting materials and a social media campaign to get backlinks, geo-tag your meta code, and your site will rank.