Most first-time visitors to your website will not buy your product or subscribe to your service. It doesn’t matter how good your offering is. The nature of today’s online shopper is to compare and price shop before buying.
How do you make sure those first-time visitors are captured and communicated to in a timely and non-invasive fashion? You don’t want to push them. That won’t lead to a long-term relationship. You want to date a bit before you get married.
That’s where email marketing comes in. Contrary to popular opinion, email marketing doesn’t start with sending emails. It starts with the contact form on your website, what fields it contains, and yes, the color palette you use.
Don’t try to do this alone at home! I’ve spent years coming up with effective ways to do email marketing, and the rules change all the time. The prospect of today will behave differently tomorrow. Effective marketing is knowing how to adapt.
Social Media Management
If you are a small business owner or influential member of your community, you should be concerned about your online reputation. It doesn’t take much to go from well-regarded to disregarded. One negative story, regardless of its accuracy, can ruin a career or end a political campaign.
Read my page on Custom Websites and you’ll see that one of the services I offer is Social Media Marketing. I do this using WordPress plugins and various auto-posting techniques designed to build backlinks and engage prospects. This service includes image marketing on Instagram and Pinterest.
As part of my social media package, I also provide free Reputation Management services. Other marketers charge extra for that. I do not. In my mind, this should be part of every social media marketing package. If you don’t have a good reputation, no one will want to do business with you.