What is SEO, aka Search Engine Optimization? The Dictionary.com definition is, “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Sound complicated? Let me simplify it for you. Here are the five steps we use to optimize a website.
Step #1: Make Some Videos
You cannot become a successful online business without video marketing. Start a Youtube channel. Record an interview. Make a commercial. Get your face and voice out there to as many places as possible and link those videos back to your website. The first step in a Flynn Creations SEO marketing plan is to make a thirty minute video with you. The video is done in an interview format and then edited to create smaller videos to use for content marketing.
Step #2: Create Images and Written Content
We live in a point and click society, one where images attract web traffic. Those images are a key piece of any content marketing strategy, but once you’ve captured a prospect’s interest, where is the substance of your offering? That’s the point when you need written content creation. Serious customers won’t be sold by pretty pictures and gimmicks. They want to read more about what you’re offering and how it can solve their problems or make their lives more comfortable.
Step #3: Start a Blog
To understand your target market better, I generally recommend starting a blog, a great way to have an online, casual conversation with prospects and clients. It should not be done to “promote” your product and services, but more to talk about the challenges your readers face and what’s needed to help solve those problems.
Step #4: Get Backlinks
Two other media tools that we use, primarily for driving traffic and generating leads, are SEO articles and press releases. Proper placement of these content creations requires extensive research and knowledge of search engine optimization and page ranking. The variables and algorithms used in calculating page rank are constantly changing, so we keep ourselves up to date with ongoing research and training.
Step #5: Social Media and Directory Posting
The content vehicles above will produce backlinks to your website, which Google uses as an important variable in calculating page rank. You can also obtain backlinks by doing Social Media Marketing and submitting your site link to relevant directories.
There are, of course, other more technical actions that need to be performed to properly optimize a website, but most of them are low priority to Google. Their primary variable is quality, relevant content. Start with that, add some supporting materials and a social media campaign to get backlinks, geo-tag your meta code, and your site will rank.